Neeft

Client project - Internship

Structuring the esports ecosystem within a coherent and scalable platform.

Tags

#Design System #Product design

+380 players registered (2026)
My role : UX/UI Designer collaborating with a developer
Positive feedback from users and stakeholders

The mockups presented reflect the proposals made during my internship. The platform has since evolved.

How to transform a matchmaking platform into a full esports ecosystem?

At my arrival, NEEFT mainly allowed:

Team search
Player search

The goal was to centralize recruitment, coaching, contracts, calendar, content, and monetization within one environment.

The CHALLENGE : Structure complexity without losing clarity.

The real challenge

After analyzing usage, I realized the problem wasn’t a lack of features—it was a lack of structure.

My role was not to add pages but to structure the platform into a coherent system. Users don’t need “more”, they need to :

Understand where they are in the platform
Know what relates to their role
Navigate without confusion between different flows (recruitment, management, coaching…)

My role was not to add pages, but to structure the platform into a coherent system.

4 Key Points to Build the Ecosystem

1. Clarify roles and experiences

The platform was structured around distinct roles: players, teams, coaches, and recruiters. Each profile has tailored dashboards and flows.

Users access functionalities directly relevant to their role.

The platform was structured around distinct roles: players, teams, coaches, and recruiters. Each profile has tailored dashboards and flows.

Users access functionalities directly relevant to their role.

2. Structure team management

Team management was reorganized into clear sections: members, contracts, recruitment, and calendar.

Teams can manage players and activities in a more readable environment.

Team management was reorganized into clear sections: members, contracts, recruitment, and calendar.

Teams can manage players and activities in a more readable environment.

3. Turn recruitment into a workflow

Recruitment was redesigned as a structured system: offers linked to rosters, applications with clear statuses.

Teams can track and organize applications efficiently.

Recruitment was redesigned as a structured system: offers linked to rosters, applications with clear statuses.

Teams can track and organize applications efficiently.

4. Integrate premium modules into the ecosystem

Subscription and e-commerce features were designed to integrate naturally into the existing dashboard.

Premium services remain accessible without disrupting main navigation.

Subscription and e-commerce features were designed to integrate naturally into the existing dashboard.

Premium services remain accessible without disrupting main navigation.

Structuring before styling

My work focused on clarifying the architecture of new features before integration :

1. Existing platform analysis
2. Defining roles & flows
3. Structuring features
4. High-fidelity mockups (Figma)
5. Community feedback (Discord)
6. Developer collaboration

Note : I primarily worked on UX/UI design and high-fidelity mockups in Figma. Technical implementation was handled by the founder/developer.

Unified Visual Language

With 20+ screens designed (dashboard, messaging, e-shop, profiles, team management, subscription, email templates…), consistency was crucial.

I created :

Modular component system
Clear visual states (active, pending, rejected…)
Stable typographic hierarchy
Reusable patterns

This maintained visual unity despite the variety of features.

Learnings

This project taught me to :

Design a multi-role complex product
Turn complexity into clarity
Work at ecosystem scale
Think structure before aesthetics

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