Seconde chance

Client project - Internship

Simplifying the search for adoptable pets and strengthening emotional engagement.

Tags

#Visual Redesign #UX Audit

  • UX/UI redesign project

  • UX audit, user flows, wireframes & UI design

  • Designed with a fellow UX/UI Designer

How to simplify the search for adoptable pets and create stronger emotional attachment?

Seconde Chance connects shelters and potential adopters.

Yet, the current experience makes searching difficult and doesn’t showcase animals well.

The CHALLENGE : Simplify the search journey and highlight animals to encourage adoption.

3 Frictions in the Adoption Journey

Dense interface & weak visual hierarchy

Pages contain lots of information, but their organization lacks clarity, making actions and sections hard to identify.

Searching for animals is not intuitive

The filter area is dense, visually inconsistent, and lacks logical grouping, which complicates the search.

Animal profiles lack engagement

Information exists, but layout doesn’t sufficiently highlight the animal or adoption action.

4 Key Decisions

1. Clarify entry into the experience

1. Clarify entry into the experience

The homepage was simplified to guide users immediately. Searching animals is now the main action highlighted.

Users instantly recognize the site’s main action.

The homepage was simplified to guide users immediately. Searching animals is now the main action highlighted.

Users instantly recognize the site’s main action.

2. Simplify exploring adoptable animals

2. Simplify exploring adoptable animals

Filters were reorganized to improve clarity and speed of search.

Users can find animals more intuitively and quickly.

Filters were reorganized to improve clarity and speed of search.

Users can find animals more intuitively and quickly.

3. Improve results readability

3. Improve results readability

Animal cards were redesigned for scannability: uniform photo sizes, key info hierarchy, improved contrast.

Users can compare profiles faster.

Animal cards were redesigned for scannability: uniform photo sizes, key info hierarchy, improved contrast.

Users can compare profiles faster.

4. Highlight animal profiles

4. Highlight animal profiles

Profiles were reorganized to showcase the animal and make the contact action more visible.

Engagement is encouraged, fostering contact with the shelter.

Profiles were reorganized to showcase the animal and make the contact action more visible.

Engagement is encouraged, fostering contact with the shelter.

From UX Audit to UI Redesign

Interfaces were designed as high-fidelity Figma wireframes to test new visual hierarchy and improve information readability.

Learnings

This project taught me to :

  • Conduct a UX audit on an existing product

  • Identify frictions in a user journey

  • Improve visual hierarchy and readability

  • Design interfaces that simplify search and enhance emotion

Neeft

Seoulmate Festival

Create a free website with Framer, the website builder loved by startups, designers and agencies.